Who are we taking to?

• Arabs in North America and Australia
• As per Harvard Business review, Arab Immigrants and refugees are identified as “Multicultural Consumer”

Facts about Arab North America

• They are both Arab & North American
• They move across the world carrying parts of their cultural identity with them while assimilating to the host country's culture
• As per Harvard Business review, they are considered Multicultural Consumer

What is a Multicultural Consumer?

• The one who belongs to more than one culture
• Usually it is an immigrant or second generation immigrant who carries the culture of their original country
• They move across the world carrying parts of their cultural identity with them while assimilating to the host country's culture